Mobile marketing for e-commerce websites can increase customer loyalty and reduce your marketing costs. Did you know that it is 6 to 7 times more expensive to acquire a new customer than keep an existing one? What does this mean for e-commerce stores?
Imagine this scenario: You are currently paying $1.80 for CPC for the key term “buy vintage shoes”. You have an average of 150 visitors each day to your site. $1.80 x 150 = $270 each day for google ad words.

Lets say 10% of the 150 people buy, that is 15 people who buy $50 shoes. 15 x $50 = $750 US
The sales is $750 minus cost for google adwords of $270 US. Your revenue for that day is $480 US.
Now imagine that you can keep these 15 people that you spent $1.80 for CPC to keep returning to your website. With this method you save each day $27. These people would be essentially free to market to.

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What tools could you use to keep customers returning?

1) Mobile marketing with apps like TextPanther advertising special offers and vouchers by text message. Since 98% of people read texts, its an excellent way for e-commerce sites to advertise their promotions.

2) Email marketing with applications like MailChimp and MailPoet. You can send 2000 free emails each month and 500 free emails with MailPoet.

3) A special coupon that they can share to their social media networks that allows them and a friend to get a discount on their next sale. Get A Coupon for Your Store

What messages have the highest open rate for advertising?

Mobile Marketing
a) With this coupon: X44F43 get $10 off your next purchase. Hurry. Valid only for 24 hours
b) Invite a friend. Spend $20 each and get free bags for both of you. Click this link
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mobile marketing for e-commerce

E-Mail Marketing
a) Reasons Why 1000’s Buy Vintage Shoes from Us
b) Vintage Shoes –Buy 1, get the other 50% off
c) Lists of Celebrities Who Love Vintage Shoes
For more information on the best email subjects, check out this link: Best Email Subject Lines

Here are some great ideas for loyalty programs implemented by other e-commerce websites:

Rewards Programs with Points
Tiered Loyalty Programs

If you are interested in starting a mobile marketing program to build loyalty with your customers, all you need to do is download the TextPanther app and we will send you a free guide to starting your first campaign.